Website management is the ongoing monitoring of your website to ensure that it is working optimally for you, to drive qualified potential customers to your door. If the right potential customers are viewing your website, they will be the ones genuinely interested in your product or services. They will not be just tyre-kickers but the ones who will eventually become loyal paying customers.
Understanding your Business Goals
To achieve this, we will firstly take the time to gain a good understanding of your business goals and your target market. This will be followed by extensive keyword research to discover what questions your potential customers are asking, when searching online. Due to the ever-changing nature of industry and market forces, it is important for this work to be done on a regular basis, to ensure that your perfect potential customers will find you easily.
This is the first stage of what is known as Search Engine Optimisation (SEO).
What are your competitors doing?
We will also examine your competition to discover what is working in their digital marketing strategies to achieve higher rankings in the search engine results.
The need for on-going maintenance of your website
It takes time for a good SEO strategy to take effect and get your business to rank highly in the Google search results. In managing your website, we will continually be monitoring the Google Analytics metrics to ensure that the strategy is working and increasing the traffic to your site. It may in fact take a year or more before you will see the traffic converting into increased sales but without expert website management, you are flying blind and will not know whether your website is in fact performing to its fullest potential.
Doing it the right way
In the past, some companies have used “dodgy” SEO techniques to fool the search engines into ranking websites higher. However, in recent years, the Google algorithm in particular has become much more sophisticated and such an approach may only provide short term benefits, but in the longer term will damage the reputation of your business. The techniques that we use in website development and management will follow only “white-hat” SEO strategies. Doing it the right way will ensure that your success will continue into the long term. No-one can guarantee that any of your website pages will appear on page one of the search engine results page (SERP) but by continually monitoring and measuring the results, the ranking of your business can be pushed higher so that, with the right keywords, your site will start to perform beyond your wildest expectations.
Content Management
Another aspect of website management is ensuring that good content is available for the search engines to find and serve up to your potential customers. Such content must be informative and answer the questions that they are asking. We will work consistently to see that the content is appropriate and of high standard so that your customers will want to learn more about what you can do for them.
Asterama Web Design specialises in designing, building and rebuilding local business websites for businesses in Caloundra and throughout the Sunshine Coast, Queensland, Australia.
Services include the ongoing management and development of your own business website.
What is website management?
Website management is the ongoing monitoring of your website to ensure that it is working optimally for you, to drive qualified potential customers to your door. If the right potential customers are viewing your website, they will be the ones genuinely interested in your product or services. They will not be just tyre-kickers but the ones who will eventually become loyal paying customers.
This is the first stage of what is known as Search Engine Optimisation (SEO). 
Doing it the right way